Italian watch brand Brera Orologi has signed up two key stockists, according to its distributor in the UK, Atoz Distribution.
Trendy London retailer Wolf & Badger and long-standing independent jewellery Charles Fish have both taken on the brand.
Richard Fish, managing director of Fish Brothers Group, which owns Charles Fish, said: “Charles Fish was missing a robust, sporty watch brand that offers premium everyday watches. Brera fits the luxury sports watch category without pricing our customers out, and has a very distinctive look – it’s a real man’s watch.
“We hope a mixture of people will be attracted to Brera – your premium watch collectors who need a lovely everyday piece, and those who are upgrading their fashion watches for something more aspirational. Overall, Brera is niche brand with a celebrity following that is not seen everywhere. We at Charles Fish pride ourselves on taking on a very select offering of brands; we know what brands are the big pullers and which ones are hidden gems and we like to incorporate a mixture of this into our stores.”
Atoz Distribution co-founder Tom Kennett said: “Signing Wolf & Badger and Charles Fish is a great achievement for Brera just a couple of months into its UK distribution plan, and we are excited about the opportunity that both stores will give the brand to be introduced to important, and very different, new audiences.
“Initial feedback to the Brera ranges has been very positive and we have already experienced good initial response to our marketing, showing that there is an immediate interest from UK consumers to buy from the brand. Brera has significant success in the USA, Japan and Italy and we plan to emulate that success here. We are looking for stockists nationally for Brera, and will be investing in further sales agents to help the brand travel quickly across the UK & Ireland, although we plan to keep numbers reasonably tight as we consider this to be an exclusive brand.”
Wolf & Badger will sell a selection of Brera’s timepieces at its store in London’s Mayfair, as well as online at its e-tail site wolfandbadger.com. Charles Fish has selected a collection to sell through its Chelmsford store, as well as online at charlesfish.co.uk.