TW Steel unleashes watch for ambassador Rowland


TW Steel has marked its partnership with singer Kelly Rowland with a special edition chronograph.

The 40mm Kelly Rowland Canteen Bracelet Special Edition (TW312) features an all-black, brushed finish PVD coated steel case and bracelet. The watch is water resistant to 10 ATM and uses a revised link design on the bracelet.

The chronograph is powered by a Miyota 0S20 quartz movement with rose gold tone numerals and indices on the dial.


Rowland’s signature adorns the caseback of the watch, which is the third to carry her name, the others appearing in the CEO Tech collection.

Rowland commented on the design, saying: “I just love the simple, elegant look of my new TW Steel. While my CEO Tech editions screamed colour and fashion, I adore the classic design of the Canteen Bracelet model with the simplicity of the rose gold numbers and indexes off-set against the use of the black case and bracelet. It’s such a comfortable fit and I think, as a highly desirable accessory, it will complement a wide variety of looks and outfits.”

Kelly’s new-look ‘This Is My Time’ campaign for TW Steel will support the launch of her Canteen Bracelet Special Edition. Rowland’s promotional images were captured by fashion and music photographer, Rahi Rezvani. The Amsterdam-based artist has also shot TW Steel’s campaigns for its new Slim Line collection as well as brand ambassadors David Coulthard and Mitchell Niemeyer.


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