TW Steel is this week celebrating reaching over 100,000 followers on Twitter, making it the most followed watch brand on the social networking site.
Through a dedicated strategy centred around attracting people to @TWSteel and the use of the brand’s #BigTime hash-tag handle, the brand has seen a rapid rise in followers as it continues to share its brand activities and showcase its range of oversized watch models on Twitter. On Tuesday, its Twitter followers tipped over 100,000.
TW Steel has also embraced Facebook, Instagram and YouTube, providing regular content updates. Its online presence has also been bolstered by additional marketing campaigns, such as its involvement as official timing partner of the Sahara Force India Formula One Team (@ClubForce – 138,719 Followers) and official sponsor of the Yamaha Factory Racing Team in MotoGP (@YamahaMotoGP – 140,980 Followers).
The activity of the brand’s ambassadors on Twitter, including pop star Kelly Rowland and F1 driver David Coulthard, have also helped boost the watch brand’s presence.
Speaking about the social networking success, TW Steel CEO and co-owner Jordy Cobelens said: “I’m delighted that we’re the number one watch brand on Twitter. We’ve chosen to invest in Social Media as a key outlet in consumer engagement and our hard work in building creative and appealing content is paying off, all evidenced by the fact we’ve now reached 100,000 followers on Twitter.
“We’re getting our brand message out there and having fun with it along the way. Twitter is just one of the platforms we’re active on and while we continue to grow there, the same applies across the likes of Facebook and Instagram also, where we continue to connect and have dialogue with fans of TW Steel.”
TW Steel is a private, family-owned company founded in Amsterdam in 2005 now retailing in over 100 countries and counting worldwide.