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BREAKING NEWS: Tudor signs David Beckham as its global brand ambassador

David Beckham has been revealed as Tudor’s new brand ambassador.

The company says that the former footballer, described by Tudor as a philanthropist, entrepreneur and global style icon, is a perfect fit for its “Born to Dare” mantra.

Commercial details of the agreement have not been disclosed.

Explaining the Born to Dare message, Tudor says: “Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. It also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyle indeed. It finally tells of the singular approach Tudor is known for today, having pioneered now major trends within the watchmaking industry.”

“The Tudor Born To Dare spirit is … supported globally by ambassadors whose life achievements directly result from a daring approach to life. David Beckham is one of them and Tudor is proud to welcome him to its family,” the Swiss watchmaker adds.

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Mr Beckham is one of the world’s most recognisable faces, and his post-footballing modeling has typically concentrated on brands that fit with his rugged, fashion-conscious, British image. The right watch, Mr Beckham says, is an important lifestyle decision. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says.

A long-time wristwatch lover (he was previously brand ambassador for Breitling), Mr Beckham came to know Tudor through its sibling brand, Rolex, which he collects. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked,” he adds.

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