Tudor sales doubling year-on-year — setting new records every month — says major UK partner


Tudor sales for Prestons in Wilmslow are rocketing, according the company’s managing director Karl Massey.

Prestons has stores in Wilmslow, Guildford and Leeds.


The Wilmslow flagship, in the affluent part of Cheshire known as the golden triangle, sells Tudor alongside Rolex and Patek Philippe. The Guildford showroom, which is about to move across the street to a larger unit, sells Tudor along with Rolex.

“We are doubling Tudor sales every month year-on-year, and we are not in a high footfall area in either Wilmslow or Guildford, so I am very happy with the trajectory,” Mr Massey tells WatchPro in this month’s Big Interview.

Tudor watches have only been back on sale in the UK for five years having returned in 2014 after a hiatus of over ten years.

The brand does not publish separate accounts to its parent company, Rolex, in the UK, so we cannot say how much of the £367 million turnover reported by The Rolex Watch Company Limited in 2018.

Worldwide, Morgan Stanley estimates that Rolex watches worth CHF 5 billion (wholesale) were sold in 2018 and Tudor watches worth CHF 280 million.

In related news, Mr Massey will be please to learn that the association with David Beckham is continuing for Tudor.

Fresh footage certain to go viral across social media shows the ex-footballer being coached in snowboarding by Norwegian four-time Olympian and Olympic medallist Kjersti Buaas, in half-pipe, snowboarding.

Climbing the mountain in the early hours wearing headlamps, the pair reach the top of a high-altitude slope with virgin snow and enjoy a secluded first-track down the mountain.

“It’s a great thing to be behind, and try and learn from a world-class athlete. It’s been an incredible experience and I want to do more. What do we do next? I don’t know. It’s like we say, born to dare,” Beckham said, with a clunking reference to Tudor’s marketing motto.

He is seen wearing the Black Bay P01 sports watch, a recreation of a 1960s prototype that never made it into commercial production until this year.




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