Tudor continues global monobrand store rollout


Ahmed Seddiqi & Sons, owner and operator of the largest Rolex store in the world, has opened its first Tudor boutique in The Dubai Mall.

It is the first monobrand for Tudor in the Middle East.


The Watches of Switzerland Group opened a Tudor showroom in London last year, the first in Europe.

It was only a matter of time before the success of Rolex stores, run in partnership with authorized dealers around the world, prompted the brand’s stablemate Tudor to follow the same path.

Tudor is also learning from its illustrious sibling that consistency of presentation is everything. The Dubai store is an almost perfect replica of the boutique opened in London by WoSG.

The 430 square foot space uses Tudor’s distinctive red, black and gray colour scheme in a modern, urban style.

“The mono-brand boutique symbolizes the evolution and success of the brand in this region and we are elated to work alongside them to expand their global footprint. We look forward to our next steps together and are certain that this new boutique will allow Tudor to be showcased to our audience,” says Abdul Hamied Seddiqi, vice-chairman of Seddiqi Holding.

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