TRIBUS is marking its first anniversary this month, and it has been quite a tumultuous first year with the pandemic to navigate and a dust-up with Liverpool Football Club, where the brand was briefly official timekeeper, over its short-lived support for a European Super League.
Splitting with Liverpool FC may be a blessing in disguise, because the cost saving is being passed on to consumers in the form of lower prices.
The British business’s Swiss-made, chronometer-certified automatics will now be available for under £1,000.
“The new low price on all chronometers is largely as a result of a change in sponsorships and more favourable post-Brexit rates of exchange,” the company says in a statement.
“After our first year, I think it’s fair to say the world has changed. Consumers’ views have also changed, meaning that we need to change too. So, if that means cutting our prices to be more affordable to people, then that’s exactly what we will do,” says TRIBUS co-founder, Chris Ward.
TRIBUS mostly sells direct to consumer online (WATCHPRO Shop is also an authorised dealer), and the company has added split payment finance options as a way of lowering the upfront cost of buying its watches.
Discover Tribus on WatchPro Shop: Tribus