Breitling ambassador Tadej Pogačar became the youngest winner of the Tour de France in more than a century at the weekend.
The 21-year-old Slovenian finished his procession to the finish line in Paris and took to the top step of the podium wearing a Breitling Endurance Pro wristwatch with a yellow inner bezel ring and yellow rubber strap.
Three Tour de France champions – the other two being Italy’s Vincenzo Nibali in 2014 and Welshman Geraint Thomas in 2018 – now wear the Endurance Pro.
“We’re all highly impressed by Tadej Pogačar’s performance. It’s the latest chapter in our long and storied link to cycling and carries on a legacy that embraces such legends as Fausto Coppi and Gino Bartali as well as partnerships with major competitions, including the Giro d’Italia and the Tour de France. At 21, Tadej is part of a generation of cyclists who are set to take the sport to a whole new level. The fact that our Endurance Pro is on the wrists of Tadej, Vincenzo, and Geraint demonstrates two things: that the technology and design of our watches is speaking to a young, performance-oriented audience, and that Breitling is back on the top step of global cycling,” says Breitling CEO Georges Kern.