Italian fashion house Missoni has signed a license agreement with Timex Group Luxury Division for the creation, development and distribution of a line of watches.
Missoni watches will sit within the Luxury Division alongside timepieces from made for other Italian fashion houses including Versace and Salvatore Ferragamo.
The first collections will go on sale in Fall at Missoni boutiques, authorised retailers and online.
They will combine Swiss-made movements with Missoni’s signature styles including its zigzag patterns, combinations of textures, materials and colours, prints and lettering.
“I am particularly proud of the debut of this new line of watches, which adds a new, important element to the mosaic of the Missoni world. Today more than ever, the watch is a fashion accessory able to express the style of the wearer, showing their taste and personality. We will bring a touch of color to the time of our customers”, says Angela Missoni, president and creative director of Missoni.
“We are thrilled to add an iconic brand like Missoni to Timex Group Luxury Division,” adds says Tobias Reiss-Schmidt, president and CEO of Timex Group.
“We look forward to combining our expertise in luxury watchmaking with the iconic designs of Missoni and to bring a watch collection, which expresses the multicolour aesthetic and contemporary luxury vision of the brand, to consumers around the world.”