The online Swiss watch platform TIME-TO-FIND has launched its national TV advertising campaign, which will be aired throughout 2021.
The 30 second ad first went live at the beginning of March (with in excess of 500 ads this month), with a further two week burst scheduled for June & Father’s Day, followed up by a prolonged campaign throughout Q42021 to coincide with key Christmas trading.
The campaign will be broadcast across all 7 channels owned by UKTV Studios, the commercial arm of the BBC and a large shareholder in TIME-TO-FIND.
The channels attract a large mainstream audience of 30m UK viewers each year.
Produced in conjunction with UKTV Studios, the advertisement features luxury & lifestyle imagery and also references the optional bespoke Concierge service towards the end of the 30 second creative.
The advert itself focuses on the convenience and security of purchasing online. For consumers, it highlights the major benefit of being able to browse a wide range of brands & models from numerous retailers, all in one place, whilst at the same time overcoming the need to hunt down the desired watch in person, by bringing this service into the privacy of their own home.
For retailers, the benefits come in the form opening their potential client base from local to national prospective consumers, all searching for an authentic Swiss watch from authorised stockists only on TIME-TO-FIND.
TIME-TO-FIND has recently experienced large increases in traffic to its platform, driven by the ongoing shift to online sales, as well as the enforced closure of bricks & mortar showrooms during recent lockdowns.
Industry analysists believe that the COVID-19 pandemic has accelerated the shift to online purchasing by anything up to 5 years.
Visit www.timetofind.com to discover more or contact the team via email on firstname.lastname@example.org.