Time and More UK has further expanded its wholesale distribution portfolio of brands with the introduction of LEFF Amsterdam.
As part of the deal, Time and More UK will commence exclusive distribution rights of all LEFF Amsterdam watches, clocks and audio products in the UK.
The work started in January 2021.
Founded in 2011, LEFF Amsterdam was founded by brothers Arno and Dennis Ruijzenaars, and designer Erwin Termaat.
Taking inspiration from the Dutch language was key in naming the brand, with LEFF meaning to do something that others do not dare to do, pushing boundaries and going against the grain.
Furthermore, the Dutch word ‘lef’ derives from the Hebrew word for heart and aptly the brands’ studio is located right in the heart of Amsterdam.
After making their debut in the design industry by creating a series of iconic interior timepieces, LEFF Amsterdam’s focus gradually shifted towards mainly watchmaking, and now offer a unique range of unconventional, concept watches.
Commenting on the move, Duncan Harris, Time and More UK managing director, said: “LEFF Amsterdam’s collection of watches, clocks and audio adds a whole new designer range of products to our portfolio of brands for the UK marketplace.”
Adding: “We are delighted to be working with the team in Amsterdam in being able to bring such a collection of raw, industrial, and minimalist designed product to our retailers and the UK consumer.”