Italian fashion watch brand Mykonos has selected Tide as its UK distribution partner having established “a cult following back home” for its watches.
Tide will have exclusive rights to the brand in the UK, pushing its colourful fashion-led collections that include LED and gadget watches as well as pieces with a smarted edge. The collection includes watches for men and women, with trade prices upwards of £17.
The brand launched its first collection in 2009 and has since enjoyed rapid growth, “Becoming popular all over Italy”.
Their watches are the official watches of Mykonos Island and are starting to be distributed all over Italy and Europe.
The brand is set to be showcased at trade show Top Drawer London in September 2012.
Found in January 2011 Tide Distribution is one of the UK’s leading LED and gadget watch distributors, distributing quality and new brands such as Nooka and O.D.M. throughout the country.