THE PITCH: Diamond dazzlers to sell to Valentine’s Day lovers


Valentine’s Day is just around the corner, so it is time to make sure no man wakes up without a spectacular symbol of his love to give his wife or girlfriend.

This is the time for this country’s best jewellers make sure Cupid’s quivers have the finest arrows, and a spectacular diamond-studded timepiece is certain to hit the mark.


WatchPro has traveled as far as it is possible to go to avoid the ignominy of men rushing out for petrol station flowers for their partners, and these dazzlers show that no expense has been spared in the pursuit of the perfect symbol of their love.

Chopard L’Heure du Diamant


With the L’Heure du Diamant watch collection, Chopard has pulled together all the skills of its goldsmiths, gemsetters and watchmakers.

Infused with a delightful 1970s spirit, these diamond bedecked timepieces sparkle with timeless charm.

Previously introduced in round or oval versions, L’Heure du Diamant watches now appear with a case shaped like a vibrant heart, of which the steady beat is evoked by the hand-engraved guilloché motif gracing the mother-of-pearl dial.

Two versions, in 18ct rose or white gold, are paired with a gold link bracelet and a white mother-of-pearl dial. Two others are teamed with a blue or burgundy leather strap and feature a mother-of-pearl dial in matching shades.

Backes & Strauss Piccadilly Mystery Red Heart

Staying true to its British heritage and upholding the finest principles of horological artistry, the world’s oldest diamond company is not afraid to show some tongue-in-cheek in the latest additions to its Mystery watch collection of bejewelled timepieces.

The mystery comes from the way the pavé setting of diamonds and rubies on the dial, which makes the red heart appear and disappear at different angles.

Available in two sizes (33mm & 37mm), the Piccadilly Mystery Red Heart’s 18ct white gold case and buckle is meticulously set with white Ideal Cut diamonds.

Finally, as Backes & Strauss tradition dictates, each piece is masterfully completed with the brand’s trademark Ideal Cut diamond set into the crown, also known as the Jewel in the Crown.

Blancpain Valentine’s Day 2020

A jewelry watch as an ode to love, says Blancpain, and to celebrate the watchmaker has made a timepiece inspired by a cocktail watch once owned by Marilyn Monroe.

Symbolically issued in a 14-piece limited edition, this aptly graceful model is a nod to the charm and audacity of exceptional women, the company says.

Its rectangular white gold Art Deco style case is set with 84 diamonds, sometimes in superposed rows, including two generous marquise-cut gems; while its mother-of-pearl dial, inlaid with two hearts, is adorned with two brilliant-cut diamonds and two precious butterflies made of diamond and ruby hearts.

Previous articleBremont pencils in September as target date to open its new UK headquarters
Next articleSwiss watchmaking giants fail to make it onto Bloomberg’s Gender-Equality Index — again


Please enter your comment!
Please enter your name here