Ted Baker London unveils Shades of Ted


Ted Baker London has unveiled its pastel-hued spring/summer 2014 called the Shades of Ted collection.

Created by the fashion brand’s licensee partner Geneva Watch Group and distributed within the UK by Seiko UK Ltd, Shades of Ted offers a variety of classic, refined styles with playful splashes of colour for both men and women. At the heart of the collection are stainless steel cases, quality leather, vintage designs and Japanese movements.


Shades of Ted use round cases in either steel of gold tones and bezels set with 58 crystals, pastel-coloured faces and a combination of leather straps and steel bracelets.

While the Smart Casual collection for women is centred around a rectangular art deco-style case in gold and silver tones with silver sunburst dials and three hands in either silver or vivid pink hands.
While round cases in pink gold tones and crystals set at the 12 and 6 o’clock position are the signature of the Modern Vintage design for women.

Men are also catered for by the Modern Vintage collection with watches featuring a clean, Bauhaus-inspired silver dial, blue seconds hands and cases in matt steel and bronze finishes.

The Shades of Ted collection also features two sports watch ranges with the retro-inspired Classic Sport and colourful Dress Sport models.

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