Take a tour of Watches of Switzerland’s new look London showroom


Watches of Switzerland reopened its Brent Cross shopping centre showroom earlier this month with a brighter space anchored by a a refurbished Rolex area.

Brent Cross in north London opened in 1972, but has been extensively upgraded over the past 10 years.


Watches of Switzerland’s store has been given a bright, contemporary and spacious interior built around a central sweeping curved island lit with a copper cylinder chandelier.

Rolex has a newly refurbished area. There is a Cartier zone in gold and red tones and feature wall and a dedicated area for Panerai.

Breitling, IWC, Chopard, TAG Heuer, Oris, Tissot, Bremont and Rado are also presented.

“Watches of Switzerland has always been renowned for offering an exceptional customer experience and our new-look boutique will provide a fitting showcase for these prestigious luxury watch brands. We look forward to introducing new customers to our collection of fine timepieces, as well as welcoming back those who have supported us in the past to our new and exciting store concept” says Craig Bolton, executive director for Watches of Switzerland Group in the UK.

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