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Marketing is too concentrated in European HQs. They should support events around the world in 2021.
HourUniverse will take place from 8 to 12 April, 2021, in the cavernous Hall 1 of the Messe Basel event space.
Neither Rolex nor Watches & Wonders has officially confirmed dates, and the programme of shows next year relies on continuing control of the Covid pandemic, or mass vaccination.
Fabienne Lupo, who has spent 15 years at the Fondation de la Haute Horlogerie and been the face of the rebranded Watches & Wonders Geneva, has been replaced with Richemont's Head of Specialist Watchmakers Emmanuel Perrin.
Team behind Baselworld has not given up on creating a brand new show for up to 600 exhibitors.
Fondation de la Haute Horlogerie will promote fine watchmaking across events and digital platforms, a so-called "phygical" outreach programme.
Cartier will have its own platform and others are using a portal created by Watches & Wonders Geneva.
Bulgari had already withdrawn, and remaining LVMH maisons say they cannot preserve their brand image at a Baselworld shorn of its biggest brands.
Mark and Candy loved arriving with four generations of the Udell family to Baselworld. Now they want that to bring that excitement to Geneva.
One of the great strengths of Baselworld in its pomp was the opportunity for small and medium-sized brands to be seen alongside the giants.