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The 40m² space uses Tudor's signature red, black and grey colours and offers one of the widest ranges of watches from the brand in Europe.
Chrono24 interrogates its treasure trove of data to reveal the watches likely to rise in value this year.
FOMO is a powerful sales tool, but watch brands want that power all to themselves rather than sharing it with their loyal retail partners.
Rolex authorised dealers have been told watches will go on sale from their launch date.
In the absence of a big bang launch at a show like Baselworld, this was the way to launch a watch with such instant commercial appeal.
Rolex-owned watchmaker surprises the market with a highly commercial navy blue Black Bay Fifty-Eight divers' timekeeper.
Brand is reminding media and retailers that its very first chronograph was created back in 1970.
Its original bracelet had been replaced and its crown doesn't screw in properly, but the hand wound sub still sent for big bucks at a British auction this week.
10 watches introduced since 2000 that hit it out of the ball park.
Rare 1956 grail watch has sold in the past on eBay for $99,000.