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Watch brand reboots: Breitling, Cartier, Louis Erard, Parmigiani and Zenith
There has never been a better time to reboot a watch brand. Demand is rising both vertically and horizontally as new customers and established collectors increase their spending. This, writes Tim Barber, is helping CEOs at Zenith, Breitling, Cartier and Louis Erard to pull off high-profile transformations.