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Once the 100% private equity owner, Apollo reduces its holding in the group by a third to just 28.3%.
Insight from The Watches of Switzerland Group's quarterly financial update suggests availability could improve, but long waiting lists remain for key models.
Group sales drop by just 28% despite stores being closed in the UK and USA for the majority of the 13 weeks to the end of July.
Watches of Switzerland Group executive vice president says people are looking for watches that will retain or increase their value.
Monobrand boutique is owned and run by The Watches of Switzerland Group and located on its site at the northern end of Buchanan Street.
The Watches of Switzerland Group will open its largest Rolex store in the UK this week but customers still face never-ending waiting lists.
By Personal Appointment service, which goes live today, lets clients make both in-store or virtual appointments over phone or Zoom.
The watch is limited to 100 units, which will be split between four WoSG locations stocking Hublot in New York, Boston and Las Vegas and 13 doors in the UK.
Covid-19 has caused demand for food banks for rocket on both sides of the Atlantic, prompting WoSG to make the donations in the UK and USA – two nations among the hardest hit by the virus.
Traffic to stores in London is down by 75%, year-on-year, compared to around 50% outside the M25.