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Agents estimate the British tennis sensation could earn over £100 million on and off court over her career.
Djokovic has made the move just a few days before the start of this year's event, a tournament he enters as the world's No. 1.
As part of his work with Rado, Mr Norrie will be seen in a Captain Cook High-Tech Ceramic timepiece.
Wimbledon marks the start of the British summer, not just for tennis fans with a penchant for champagne and strawberries, but also for Rolex, its customers and authorized dealers who descend on the tournament for a taste of the watchmaker's legendary hospitality.
The first major tennis tournament of the year is in full swing and some of the fan favourites are still in the hunt for...
A three-year deal has been agreed with British tennis’s governing body that will see the watchmaker appear as official partner and official timekeeper at its programme of summer events.
RM 27-04 Tourbillon Rafael Nadal is capable of resisting accelerations of over 12,000 Gs.
Better Starts Now is the simple belief that, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it.
It has also partnered with the Italian Tennis Federation to become the Official Watch provider and Official Timekeeper of the Next Gen ATP Finals.
Rolex has now been involved in the game for more than 40 years, and this year sees its long-standing partnership cover all the major tournaments across three continents.