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STORM navigates blue times with its most iconic colour

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A 2004 market survey suggested that the first thing people think when you mention STORM watches (besides brushed steel and futuristic designs) are blue dials.

Full spectrum marketing boosts seasonal sales at Storm

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British watch and accessories brand Storm says it saw its best November sales in five years in 2022, with a double-digit rise over the same month last year.

Storm blows into WATCHPRO Christmas Market

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British brand Storm has been at the vanguard of radical watch design since its inception in London in 1989, and will be presenting its latest eye-catching pieces at this week’s WATCHPRO Christmas Market.

STORM brings back iconic 90s watch

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To celebrate its 30th anniversary, the brand is launching a limited edition Camera V6 model.

STORM blows through Europe as London-based watch business boosts exports

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From Russia to Germany, STORM's trend-led watches are appealing to a growing network of retail partners.

Storm founder revives memory of family heirloom timepiece for his latest...

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British watch and jewellery brand Storm is introducing its eight SKU Time Chain range of affordable unisex timepieces this month.Prices start from £45 for...

IJL Q&A: Storm sets sights on next generation customers

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Storm co-founder Anna Lee speaks to WatchPro ahead of exhibiting at International Jewellery London that takes over London's Olympia during 4-6 September. What are your...

50 Brands of Basel: Storm

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Known for its creative and trend-led designs, this year sees Storm continue to champion innovative design with the unveiling of the unisex MK4 Circuit watch...

Womens Watch of the Year 2015

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WatchPro Women’s Watch of the Year 2015 The perennial question in the field of women’s watches once again raises its head, namely are female consumers...

Storm opens fourth UK store at Camden Lock

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Storm has opened its latest store in London’s Camden Lock, where the brand launched more than 25 years ago. The British brand opened its new...
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