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Changing gears — How Ferrari F1 driver Stefan Johansson launched his own watch brand
As part of our investigation into the business of watches in Formula 1, WATCHPRO wanted to share the story of how former Ferrari F1 driver Stefan Johansson (pictured above) launched his own watch business from California. Interview by Caroline Reid from Formula Money. WATCHPRO: How and when did your watch partnership begin? Stefan Johansson: I’ve […]
