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@LaingsWatches on Instagram will showcase a range of the luxury watches it sells, including Rolex, Patek Philippe, TAG Heuer and Omega.
WatchAnish (1.7 million Instagram followers), Matt Hranek (63,000 followers), Kat and Ketlan at Ten and Two Media (7,500 followers) and Brian Sacawa, aka He Spoke Style (208,000 followers), are talking about a cross section of topics of interest to watch enthusiasts.
IWC launches an app that lets customers visit a virtual boutique and chat with a virtual advisor.
Youtuber Bark & Jack tiptoes through the Horology House scandal lighting up Rolex forums.
First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.
Social media surfers see watches as the stars, not staged shots with people.
Delray Watch's specialist Youtube promotions draw in different breed of customers.
Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.
What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?
Two years into his tenure at the top of Swiss watchmaker, Mr Kern seems content with findings of WatchPro analysis.