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25 Bucherer stores in Switzerland, Germany, Austria, France, Denmark and the UK are taking part in the Rolex CPO programme.
Chrono24, WatchBox, Bob's Watches and Chronext say Rolex's certified pre-owned plan legitimises the second hand watch industry.
World's biggest luxury watchmaker embraces pre-owned as a valuable extension of the new market and a way to build life-long relationships with customers.
Earlier this week, I submitted questions to Rolex, which were passed up to Geneva. Let's see how I got on.
Rolex has reportedly bought 100,000 square meters of land in Bulle, Western Switzerland, and has plans to build a facility employing up to 2,000 people.
England's captain Harry Kane walked out in front of the world's media ahead of the Iran match wearing a £500,000 Rolex Rainbow Daytona; an apparent display of his displeasure at not being allowed to wear a OneLove armband supporting gay rights.
Hugh Rice has been awarded Rolex accreditation for its Authorised Service Centre in Hull after equipping its workshops with the latest equipment and tools...
There is something papal about the appointment of a new group president at Rolex, except the process is arguably more secretive than the election...
Rolex doesn't even do e-commerce yet, but is it about to take a leap into the Metaverse?
One of India's biggest luxury watch retailers, Kapoor Watch Company, has been raided by the country's Income Tax Department.