Tuesday, August 3, 2021
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Ready Player One? First Swiss watchmakers shift promotions into eSports and...

500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.

Rolex rests

After a tumultuous 2020, Switzerland's biggest watchmaker is in rest and recuperation mode for 2021.

VOICES: Do believe in hype

Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.

What to expect from Rolex in 2021

Robin Swithinbank looks to the past for clues about what Switzerland's biggest watchmaker may unveil in April.

Swiss watchmakers stagger towards sustainability

Mechanical watches are about as sustainable a durable good as the world has ever produced, but the profligacy of the industry more generally is enough to make campaigners weep.

WATCHPRO ORIGINALS: Robin Swithinbank discusses Covid 19’s impact on media, marketing...

Mr Swithinbank wants to know the whole story behind the Rolex-led walk out of Baselworld and hopes the world will rally around a single mega fair next year.