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Previously marketing manager for 5 years, Ms Cook takes on the new position from March 1.
Prestons is recruiting for two skilled watchmakers and a technician to work at its new state-of-the-art Rolex Service Centre in Wilmslow, Cheshire.
Gerard Kerr, head of after-sales at Rolex UK and Prestons head watchmaker Steve Tilson cut the ribbon on the workshop where up to four Rolex accredited watchmakers will work alongside a professional case polisher.
As Prestons opens a new Rolex concept store in Leeds, WatchPro catches up with managing director Karl Massey to get his view on the wider luxury watch market.
High profile ambassadors like David Beckham and Lady Gaga, along with its Rugby World Cup association, are driving rapid increases in sales.
Prestons and Rolex have used the unique characteristics of Victoria Gate in a fresh concept for the re-located Leeds showroom.
After seven years on Commercial Street, Rolex has moved into the luxurious Victoria Gate indoor shopping mall.
Selling luxury watches these days is all about providing a memorable experience, and few are as unforgettable as the Bride of Frankenstein fireworks in Wilmslow.
Prestons' Rolex showroom, which is expected to open late summer, is taking over the 2,000 sq ft former Aspinal of London unit.
Exciting expansion plans have created roles for experts wanting to work with the world's biggest luxury watchmaker in Leeds and Cheshire.