Posted inNEWS

Peugeot looks to motor into watch market

French carmaker Peugeot is hoping its name, branding and heritage can be used to launch a new line of watches with a licensing partner. Licensing Matters Global (LMG) is working with Paris-based Peugeot Frères Industrie, which has the rights to expand the Peugeot brand into sectors outside the automotive industry. Uppermost on a list of […]

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