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By the end of 2019, eight watch brands had sold watches worth over $1 billion in a calendar year, according to an annual report...
Turnover for Rolex dropped by 14% to CHF 4.42 billion, according to a Morgan Stanley research paper on the Swiss watch industry in 2020, but outperformed the rest of the Swiss watchmaking sector.
Switzerland's most successful watchmaking brands entered 2020 in good health, with the majority notching a rise in sales last year.
Perceived wisdom that watch brands can serve customers better than families who have been running retail businesses for generations is wrong, argues WatchPro editor Rob Corder.