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Maurice Lacroix opens 95sqm Berlin flagship

Maurice Lacroix has opened a flagship store in Berlin with an in-house service centre and champagne bar, creating a limited edition watch in homage...

Maurice Lacroix to launch Masterpieces in Harrods

Maurice Lacroix is set to launch its new timepiece collection, Masterpiece Tradition, in Harrods next month. The London retailer will have the collection exclusively for...

Maurice Lacroix targets young professionals

Maurice Lacroix is planning to roll out a new global marketing campaign aimed at a younger generation of self-purchasing shoppers. The campaign has been...

Maurice Lacroix collaborates with German artist

By Craig Heatly Swiss watch brand Maurice Lacroix has teamed up with German artist Franziska Schemel to create a limited edition timepiece. Only 250 pieces will...

Maurice Lacroix seeks bloggers for diving trip

Maurice Lacroix is offering bloggers the chance to travel with the brand to France to follow diver Sebastien Murat as he attempts to break...

Maurice Lacroix awarded Red Dot design prizes

Swiss watch brand Maurice Lacroix has been awarded two prizes in the 2012 Red Dot Awards, in the watches and jewellery category. Two of the...

Maurice Lacroix plots eight new own-brand stores

Maurice Lacroix has revealed plans to open eight own-brand boutiques in 2012 with at least two of those planned for Europe. The Swiss watch...