influencers News - WatchPro

Zayn clips into gold Omega Constellation for latest music video

LEAD STORY NEWS on January 11, 2021

Omega has enlisted former One Direction member Zayn Malik to show off the style of its Constellation classic three-hander in Sedna™ gold in his latest music video. An image shared with his 38.2 million Instagram

How the watch business will rebound in 2021

FEATURES LEAD STORY NEWS on January 5, 2021

Pantone has declared that its colour of the year is, in fact, two colours: grey and yellow. Watch manufacturers, I

WATCHPRO WORKSHOP: How to get ahead in influencing

EDITOR'S CHOICE FEATURES NEWS Research on August 1, 2019

Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.

Influencing the world with Watchanish

EDITOR'S CHOICE INTERVIEWS NEWS OPINION on August 1, 2019

What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?

Retailers rank among the greatest influencers on people’s watch buying decisions

EDITOR'S CHOICE NEWS Research UK on May 15, 2017

Retailers have more influence over the watch people buy than almost any other factor, according to research by Hearst, publisher

First UK campaign for Fossil uses power bloggers

NEWS Others UK on September 1, 2015

Fossil has launched its first UK advertising campaign titled ‘Calling All Curious’ featuring influential bloggers. The striking imagery will be used to promote the brand’s Curious Set collection, including six influential pairs such as Fashion