Demetrious Frantzescou, creator and host of popular watch collectors’ Youtube channel DeeTimeLove Show, is heading to WATCHPRO Salon this Friday and Saturday to indulge in his passion for haute horology and share it with his audience of over 20,000 subscribers.

Head to Salon this Saturday to hear how leading influencers feel about the state of style and the watch business.

Timex is using its #WeDontStop tag on a global campaign full of optimism for a world emerging from the pandemic mixed with messages of inclusion and inspiration delivered by influencers from across the social and professional spectrum.

Omega has enlisted former One Direction member Zayn Malik to show off the style of its Constellation classic three-hander in Sedna™ gold in his...

Pantone has declared that its colour of the year is, in fact, two colours: grey and yellow. Watch manufacturers, I can assure you, will...

Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.

What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?

Retailers have more influence over the watch people buy than almost any other factor, according to research by Hearst, publisher of Harper's Bazaar, Esquire,...

Fossil has launched its first UK advertising campaign titled ‘Calling All Curious’ featuring influential bloggers. The striking imagery will be used to promote the brand’s...