Friday, November 26, 2021
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Tag: influencers

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Youtuber Deetimelove partners and promotes WATCHPRO Salon

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Demetrious Frantzescou, creator and host of popular watch collectors’ Youtube channel DeeTimeLove Show, is heading to WATCHPRO Salon this Friday and Saturday to indulge in his passion for haute horology and share it with his audience of over 20,000 subscribers.
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Vloggers and influencers gather for great debate at WATCHPRO Salon

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Head to Salon this Saturday to hear how leading influencers feel about the state of style and the watch business.

Timex tells the world to get moving again with its #WeDontStop...

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Timex is using its #WeDontStop tag on a global campaign full of optimism for a world emerging from the pandemic mixed with messages of inclusion and inspiration delivered by influencers from across the social and professional spectrum.

Zayn clips into gold Omega Constellation for latest music video

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Omega has enlisted former One Direction member Zayn Malik to show off the style of its Constellation classic three-hander in Sedna™ gold in his...

How the watch business will rebound in 2021

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Pantone has declared that its colour of the year is, in fact, two colours: grey and yellow. Watch manufacturers, I can assure you, will...

WATCHPRO WORKSHOP: How to get ahead in influencing

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Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.

Influencing the world with Watchanish

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What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?

Retailers rank among the greatest influencers on people’s watch buying decisions

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Retailers have more influence over the watch people buy than almost any other factor, according to research by Hearst, publisher of Harper's Bazaar, Esquire,...

First UK campaign for Fossil uses power bloggers

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Fossil has launched its first UK advertising campaign titled ‘Calling All Curious’ featuring influential bloggers. The striking imagery will be used to promote the brand’s...
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