Posted inFEATURES, OPINION, Others
Don’t write off baby boom women, we’ve got cash
By Gisele Rufer, President, Delance Manufacturers are missing the biggest, richest market of today: baby boom women. These women have money to spend, make most purchasing decisions at home and they live 15 years longer than their husbands do. So why aren’t manufacturers paying them attention? I do not own an iPod or Xbox, or […]