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Talk of fractional ownership of luxury watches is running ahead of reality right now, but Koia, a UK-based startup is finally ready to sell its first shavings of a Rolex.
Fractional ownership start-up Koia is on a mission to bring luxury watch ownership within reach for mere mortals.
Millennials around the world are swimming in cash after two summers starved of summer holidays, analysts report, and they are looking for new opportunities to invest.