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How to buy part of a Rolex GMT Pepsi for $100

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Talk of fractional ownership of luxury watches is running ahead of reality right now, but Koia, a UK-based startup is finally ready to sell its first shavings of a Rolex.

Koia raises $1.4 million with the promise anybody can own a...

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Fractional ownership start-up Koia is on a mission to bring luxury watch ownership within reach for mere mortals.

Millennians and Gen Zers move into fractional Rolex ownership investments

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Millennials around the world are swimming in cash after two summers starved of summer holidays, analysts report, and they are looking for new opportunities to invest.
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