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The latest deal will see Mr Mendes as the brand ambassador for the spring/summer 2019 season, and appears in a new advertising campaign shot in London by photographer Billy Kid.
Fossil (UK) Limited sales fell by 7% in 2017, the third year in a row of contraction.
Shinola parent company will launch its first Marc Jacobs watches in the Fall of 2019.
You might liken the deal to selling ice to Eskimos: a deal that sees fashion watch specialist Fossil Group selling intellectual property relating to smartwatch technology to digital behemoth Google.
Fossil Group has unveiled a new generation of smartwatches from its licensed brands at the Consumer Electronics Show in Las Vegas.
Fossil Sport Smartwatch is built around the new Qualcomm Snapdragon Wear 3100 platform and the latest Wear OS by Google operating system.
Anniversary pieces have a more modern fresh feel with materials such as transparent acetate used along with vibrant pops of yellow or orange.
Touchscreen timepiece running Wear OS by Google, is compatible with iOS and Android phones and offers features such as standalone GPS and contactless payments.
Technology licensing partnership will accelerate product development while containing costs.
The watches come in an oversized 46mm case in gold-tone, black, silver and coal stainless-steel variations.