Posted inEXHIBITIONS, NEWS, Others, SIHH, UK
IWC looks to shed its male-oriented image with celebration of ladies’ Da Vinci watches at Harrods
It would be wrong to say that IWC Schaffhausen has an image problem with ladies, but it is perceived as a mainly men’s luxury watch brand. That is an image the Richemont maison intends to change this year, as visitors to SIHH in January will have noticed as they were dazzled with a showcase dedicated […]