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The brand says it marks the expansion of Breitling’s innovative boutique concept across the UK.
Breitling has made two versions of a new Superocean Heritage ’57 in collaboration with Outerknown, a sustainable apparel brand co-founded by surfing legend and Breitling squad member Kelly Slater.
Monobrand stores are mushrooming all over the US following the successful growth of the network in the UK.
There will be 50 available in the United States for Mayors and Watches of Switzerland stores with the remaining 100 allocated to UK retailers.
32mm with quartz movements and 36mm automatics adopt the design codes of the 2020 gentlemen's Chromomats on metal Rouleaux bracelets launched earlier this year.
Packaging made from recycled plastic bottles will be offered instead of large, heavy watch boxes that have long been an industry mainstay.
Breitling has built a transfer feature into its digital passports that allows the watch's owner to prove its authenticity and who owns it.
Breitling currently has three authorised stockists in the city with Beaverbrooks, Laings and WOSG's Mappin & Webb.
Esquire Townhouse, in partnership with Breitling, is coming to "your house" as a digital festival of interviews, conversations and performances.
Brand Ambassador Tadej Pogačar wears Breitling's Endurance Pro wristwatch with a yellow inner bezel ring and yellow rubber strap.