Proudly serving Middle England customers with jewellery and watches from affordable luxury upwards, four exceptional retail groups competed for this year's trophy.
Watches of Switzerland acquires four Rolex doors and Beaverbrooks three.
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Watches priced at £299 and upwards will be on sale at seven key Beaverbrooks showrooms.
Mark Adlestone OBE will spend a year in the role supporting and contributing to the voluntary sector and encouraging the growth and development of charities.
The limited edition pieces will not be sold anywhere else in the UK and the quantity is strictly limited to a first come, first served basis.
A team from the family-run business braved the bad weather to support homeless charity, Streetlife.
2019's centenary celebrations will be a platform for growth over the current financial year and beyond say Beaverbrooks leaders.
Ollie Stone, head of UK & Ireland watch sales at Garmin, described how partnering with Beaverbrooks was a good match.
70-store multiple continues to invest in bricks and mortar but winning in London is proving a challenge.
Employee fundraising will be boosted by a doubling of donation-matching by the company.