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Swiss watchmakers stagger towards sustainability

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Mechanical watches are about as sustainable a durable good as the world has ever produced, but the profligacy of the industry more generally is enough to make campaigners weep.

Baume and ZAG partner again to bring second sustainable limited edition...

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The brands’ partnership promotes the idea of upcycling, with the watch made using recycled materials such as the excess materials from the production of ZAG skis, which makes the 42mm casing.

BASELWORLD & BEYOND PREVIEW A to Z. Part 1: Alexander Shorokhoff...

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It is harder than ever for executives to see all the watches they might sell this year, so WatchPro has done some of the leg work for you in this A to Z roundup of what we know is launching at Baselworld and Beyond.

Richemont’s youthful brand Baume makes limited edition watches with French ski...

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The aim is to appeal to environmentally-sensitive millennials with timepieces made from recycled ski parts.

CORDER’S COLUMN: Richemont makes bold bid for credibility with millennials

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Richemont's creation of a completely new brand in the form of Baume is a bold and necessary step to appeal directly to a younger...

BREAKING NEWS: Richemont bypasses channel with launch of online-only watch brand...

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Richemont has created a completely new watch brand that will only be sold direct to consumers via its own website. The brand, Baume, has been...
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