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TikTok x Bamford Watch Department TAG Heuer Carrera is a matte black 42mm automatic chronograph housing a Calibre Heuer 02 movement.
People can choose the colour of the dial, markers and hands as well as the strap and stitching via an iPad app created by Zenith’s official customisation partner Bamford Watch Department.
Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.
Bamford Watch Department offers an almost unlimited palette of options to design your own Casablanca watch via an online customisation service.
Bamford Watch Department has teamed up with modern artist Daniel Arsham and expert engraver Johnny Dowell (also known as King Nerd) to create a...
There will be 1,500 produced of the TAG Heuer Aquaracer Bamford Limited Edition, priced at £3,250.
All-white limited edition comes with an integrated ceramic bracelet; a first for both GP and Bamford Watch Department.
Bamford took samples of the actual fabric to create the dials so the denim weave is the same on the watch faces as the Goodlife shirts.
Its one-off luxury Swiss watches typically sell for north of £5,000, but the collaboration with G-Shock means customers can buy a Bamford Watch Department limited edition for just £149.
Bamford Watch Department BWD X BB Zenith El Primero Superconductor has a unique honeycomb-style case.