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Zenith CEO: we need identity beyond El Primero

Zenith chief executive officer Aldo Magada believes the brand, this year celebrating 150 years, needs to better communicate its strengths to watch consumers worldwide. Speaking WatchPro’s The Luxury Report in an exhaustive interview, Magada explains that much of what the manufacture achieves is often overshadowed by the success of its legendary El Primero automatic chronograph […]

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