TAG Heuer’s 27-year-old CEO, Frédéric Arnault, has hired somebody half his age, the 14-year old British-Japanese professional skateboarder and surfer Sky Brown to represent the brand.
Ms Brown became the youngest British athlete to win an Olympic medal when she secured bronze at the Toyko games last year when she was only 13.
TAG Heuer will also have been drawn to the massive social media reach of the skating prodigy where she shares her news, views, photographs and videos to over one million followers on Instagram and TikTok.
“We are very proud to welcome Sky, our youngest Ambassador, to the TAG Heuer family,” says Frédéric Arnault, CEO of TAG Heuer.
“Our shared passion for high performance and avant-garde made this a natural match. We look forward to supporting her in the years to come and on her Olympic journey”.
For her first photo shoot, Ms Brown is seen wearing the three latest colourful chronographs from the TAG Heuer Formula 1 collection but she is said to prefer the Connected smartwatch.
“I have been wearing TAG Heuer’s Connected watch for almost a year and I am very excited to partner with the brand,” she reveals.