Tag heuer ayrton senna formula 1 2

TAG Heuer treats Ayrton Senna Formula 1 watch fans to an automatic

Previously only available with a quartz movement, a new special edition honouring the Brazilian racing legend now comes as a self-winding mechanical timekeeper.

Tag heuer ayrton senna formula 1 1 1TAG Heuer is treating Ayrton Senna Formula 1 watch fans to an automatic version of a watch that was previously available only with a quartz movement.

The TAG Heuer Formula 1 Senna Special Edition looks the same as the racy quartz chronograph, apart from the appearance of Calibre 16 just below the date at 3 o’clock on the dial, a reference to the automatic movement inside.

While TAG Heuer now officially partners with Porsche and the Red Bull Formula 1 team, the Ayrton Senna Formula 1 watch has more of the red of McLaren, for which the Brazilian legend raced, in details on the tachymeter ceramic bezel, chronograph pushers, crown and subdials.

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The 44mm steel watch comes on the distinctive S-shaped-links steel bracelet.

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It has an engraving of Mr Senna in his racing helmet on a closed case back.

The TAG Heuer Formula 1 Senna Special Edition Automatic is on sale now for £2,950.

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2 Comments

  1. Senna never raced for Ferrari … red is McLaren.

    I hope you do better research in your other articles…

  2. Well executed, and the Movement Upgrade a definite plus. That said, why does TAG-Heuer cannibalize Collections, using the Up-market Link with Entry Level Collection Formula 1? My itself a major Marketing faux pas, first they mirrored the Link (formally S/el) Bracelet as a patterned Strap, now the Bracelet, Senna wore the S/el 1/100 Bi-color w/Brown Belting Leather, similar to the CG1121, why not return the Link to what drove the Brands resurgence in the late 1980’s to late 1990’s with the S/el and Unidirectional Rotating Bezel instead of the Plain Bezel, this was audacious and made the Brand! TAG-Heuer needs to get back to their philosophy of being “Disruptive”, Homage Collections are fine, Aquaracer fine, but getting long in the tooth as well, they’ve relinquished the Sea to Omega, Breitling, Panarai, Tudor, B&R, even Bremont as well as so many pretenders, bring back the Aquagraph in 5 Executions of SS, Titanium, Bronze, Black and Blue DLC, w/Calender and Zulu Hand (one does not have to have a 24 Hour, the wearer knows they are east or west of their Home or Business and that the 2nd Time Zone is either in the AM or PM).

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