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TAG Heuer revives Montreal chronograph as part of its 160th anniversary celebrations

TAG Heuer Carrera 160th Montreal (2)

TAG Heuer has added a second limited edition Carrera to mark the watchmaker’s 160th anniversary.

A Silver Dial Limited Edition was unveiled at LVMH Watch Week in January, and has now been joined by a Carrera 160 Years Montreal Limited Edition.

The name Montreal was given to a collection of Heuer automatic chronographs launched in 1972 and is back for 2020 on the dial of a 39mm chronograph made in a limited run of just 1,000.

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“The Heritage Department selected the white Montreal design to mark TAG Heuer’s anniversary year because the piece is pure beauty and the colourful dial is full of joy. We played with the existing design codes and brought them to life in a bold new way, merging them with the Carrera spirit and breaking the rules in true TAG Heuer fashion,” says Catherine Eberle-Devaux, TAG Heuer heritage director.

Heuer’s 1972 Montreal alongside the 2020 TAG Heuer limited edition.

Montreal brought a splash of colour to the typically monochrome world of racing timekeepers with yellow, blue, red, white and black used across the dial.

This year’s reboot uses the same colour palette for the circular-cased watch with its matte white face with three blue sub dials.

Its Calibre 02 automatic chronograph movement, visible through a commemorative case back, has power reserve of 80 hours.

The Carrera 160 Years Montreal Limited Edition goes on sale in July.

3 Comments

  1. Overall, I’ve commented in the past the Brand has become too dependent on ‘Homage’ pieces, their focus needing to be evolutionizing Collections and recapturing Categories as the Sea (Aquaracer has gotten tired since it’s 2000 roots, a 5-Piece Aquagraph Collection, Bronze, Titanium, SS, Black or Blue Cased, the LINK returned to the Uni-Directional Bezel of the 1989-1999 Brands re-birth), where Competitor’s and Pretenders alike have captured space at TAG-Heuer’s expense. The ‘Montreal’ however has Brand synergy with Carrera and brings a simple cosmetic allure, wit the reverse ‘Panda Dial’ in Cobalt Blue, matching Strap, summer colors of Yellow and the precision of Red on the Counting Hand. Well executed and timely!

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Rob Corder

The author Rob Corder