TAG Heuer has ramped up the marketing campaign around its sponsorship of the Formula E championship in London.
The inaugural season of the Formula E calendar comes to a close on 28th June with a race at Battersea Park.
To publicise the event the Swiss watch brand, which is official timing partner, official watch and founding technical partner of the Formula E series, has wrapped Routemaster London buses on the 137 route, which passes Battersea Park.
The bus graphics draw attention to both the event and TAG Heuer’s involvement with it and can be seen as the buses pass through Oxford Circus to Streatham Hill.
On the same weekend that the debut season of Formula E is drawing to a close, TAG Heuer will also be acting as official timing partner at the Goodwood Festival of Speed for the fifth year.
The brand describes its forthcoming appearance at the famed motoring event as its ‘strongest yet’ and that Goodwood has more attractions than ever before.
As such it has created a Goodwood Festival of Speed microsite allowing preorders of exclusive motoring-themed limited editions, the Formula 1 McLaren and Senna Collection.
The page will host live updates during the event itself with Instagram pictures featuring the hashtag #TAGHeuerGoodwood, simulator results and prizes to be won.