TAG Heuer chief executive Stéphane Bianchi was in London this evening on the final stop of what he admits has been an exhausting world tour launching five limited edition 50th Anniversary Monaco chronograph in five different cities.
Perhaps a single splurge at Baselworld is looking slightly more appealing after this year’s global marathon.
Mr Bianci left the big news of tonight to the brand’s UK managing director Rob Diver, and it is good news for TAG Heuer retailers because two final Monaco models for 2019 are being made in more healthy runs of 1000 units.
The first may also be the best of the jubilee year crop because it houses the Heuer 02 manufacture movement in the current 39mm square steel case and style.
Mr Diver describes the watch as a supercharged Monaco because the Heuer 02 movement doubles the watch’s power reserve from 40 to 80 hours.
And there is a 39mm grey-dialed Monaco coming to market, also made for 1000 customers in steel, that is a remake of a 1969 model that is barely remembered next to its famous blue-dialed sibling.
It is driven by the Calibre 12 that, unlike versions using the Calibre 11, allows for the crown to be on the right hand side of the case.
Both the blue Monaco Calibre Heuer 02 and the grey Monaco Calibre 12 Last Edition are priced at €5,400.