TAG Heuer launched the first FIA Formula E championship season last night in Beijing with a glittering VIP party.
The famed watch brand with an illustrious history in motorsport is the official partner, timekeeper, and watch of the new all-electric racing series.
Beijing is the venue for the first ever Formula E race in less than two weeks time. The ten-race season runs until June 27 2015 when the final race of the championship takes place in London.
Over the decades TAG Heuer has fulfilled a similar role in Formula 1, the Indy 500 and the Monaco Grand Prix.
Stéphane Linder, chief executive of TAG Heuer, said: “Cars have fueled and inspired this brand since its earliest days. We invented the first dashboard counters back in 1911, partnered with Ferrari in Formula One in the 1970s, have been part of the most wining team in the sport, McLaren Mercedes, since 1985, and backed champions from Juan-Manuel Fangio in the 50s to Jenson Button and Stéphane Ogier in 2014. Now we are proud to be part of the world’s newest and most innovative open championship—a path-breaking initiative that, like TAG Heuer, is a fusion of engineering, technology, sport, science, and design — all combining to drive the change towards a better tomorrow.”
The Formula E Series will also visit racing cities in Malaysia, Argentina, Uruguay, Miami and Long Beach in the United States, as well as Berlin and Monte Carlo in Europe as part of the 2014 series.
TAG Heuer’s colors and crest will line the street circuits of each Formula E city. They will also be worn by the crew and car of TAG Heuer’s other Formula E partner: China Racing Formula E Team and its drivers Nelson Piquet, Ho-Pin Tung and Antonio Garcia.