TAG Heuer completes its series of 50th anniversary Monaco limited editions


TAG Heuer has unveiled the fifth and final 50th anniversary watch in its 2019 series of Monaco chronographs.

Each of the five watches has paid tribute to one of the decades of the Monaco’s history, and the final piece borrows from the design codes and trends from 2009 to 2019.


Shanghai, China, was given the honour of hosting the last of the launch events, in the company of brand ambassadors Cara Delevingne and Li Yifeng; Stéphane Bianchi, CEO of the LVMH Watchmaking Division and of TAG Heuer, and Frédéric Arnault, TAG Heuer chief strategy and digital officer.

TAG Heuer has described the latest Monaco — and the decade that inspired it — as sharp and uncomplicated; representing the straightforward style and sleek design of luxurious everyday objects.

It has a charcoal colored sunray dial with gold-plated indexes and is worn on a perforated black calfskin strap with black lining and grey stitching.

Like each of the five anniversary models, the watch comes in a steel case housing the Caliber 11 chronograph movement.

Only 169 are being made of the watch, which is priced at €5,950.


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