TAG Heuer celebrates brand ambassador work with “The Tennis Hour”


In kicking off the US Open, TAG Heuer celebrated its plethora of Tennis player brand ambassadors with “The Tennis Hour.”

It was held in honour of its tennis ambassadors: Naomi Osaka, Petra Kvitova, Denis Shapovalov, Felix Auger-Aliassime, Alex de Minaur and Frances Tiafoe.


The event took place on Mr.Purple’s rooftop at the Hotel Indigo, offering 360-degree views of Manhattan.

Chief Marketing Officer, George Ciz, commented: “TAG Heuer is proud to support a number of exceptional world class tennis stars. The brand has always fostered strategic partnerships that express our passion for action and high performance.”

Naomi Osaka, a hopeful for the US Open title this year, added: “I’m really happy to be here with TAG because we share a lot of the same beliefs and it feels great to be embraced so warmly, so early on, by such a big brand. I really like to connect personally with the brands I partner with, to build something together and become like family.”

The evening marked the beginning of the festivities of the tournament, one which TAG will hope is a great success for its ambassadors.

Previous articleA. Lange & Söhne heads to Hampton Court Palace at Concours of Elegance
Next articleSignet Jewelers market value rockets to $4.4 billion as transformation boosts profits


Please enter your comment!
Please enter your name here