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TAG Heuer and Fragment Design co-create limited edition Heuer 02 Chronograph

The 500-piece limited edition watch will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27.

TAG Heuer and Fragment Design, the streetwear label of legendary Japanese designer Hiroshi Fujiwara have collaborated to make a 1970s motor racing-inspired Heuer 02 Chronograph.

The TAG Heuer x Fragment Design watch is a reinterpretation of TAG Heuer’s signature motor-racing-inspired C-case models from the 1960s and 1970s.

The 500-piece limited edition watch will be available to pre-order from www.tagheuer.com and in TAG Heuer boutiques, including franchises, before going on sale on July 27 for £5,050.

Mr Fujiwara has taken a minimalist approach to the watch, de-cluttering its black opaline dial that has black and white accents and black embossed sub-counters at 3 and 9 o’clock.

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The black contrasts with white lettering and logos including FRAGMENT between 4 and 5 o’clock.

Hiroshi fujiwara 3“Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colors and also gives it a completely new and evolved character,” Mr Fujiwara describes.

The Heuer 02 movement of the 44mm stainless steel watch is visible through a red-tinted cystal case back along with the limited edition number from one to 500.

The Fujiwara design also includes an all-new brushed and polished five-row steel bracelet with a butterfly folding clasp.

 

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