TAG Heuer adopts Monaco design from Bamford Watch Department and takes it global

TAGHeuer_George Bamford and Jean-Claude Biver wearing the Monaco Bamford

TAG Heuer and Bamford Watch Department unveiled an interpretation of the iconic Monaco timepiece at Baselworld that has been designed by the London-based customisation specialist and will be sold world-wide by the Swiss watchmaking giant.

Bamford Watch Department (BWD) became an official partner of TAG Heuer in October last year, legitimising the way the company creates personalised timepieces.

The partnership has taken a leap forward this year with BWD designing a Monaco that is being manufactured by TAG Heuer in a production run of 500, and then sold through its directly-owned boutiques around the world and through

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The Monaco Bamford, which was designed by BWD CEO George Bamford, has a solid 39mm square carbon case housing a Calibre 11 automatic movement.

It has a full black dial and chronograph counters in aqua blue, a signature colour for the customiser.



“The TAG Heuer Monaco Bamford is the perfect combination of the avant-garde watchmaking and technical expertise of TAG Heuer and the modern flair of Bamford Watch Department. It is symbolic of the brand’s investments in maintaining its forward-looking spirit, culture and philosophy, at the forefront of Swiss Avant Garde,” TAG Heuer says.

The watch will be priced at £6600 online at and at TAG Heuer’s Oxford Street boutique in London.

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Tags : Bamford Watch DepartmentTag Heuer
Rob Corder

The author Rob Corder