Swiss independent watchmakers will be well represented in Geneva in January as the Swiss Independent Watchmaking Pavilion (SIWP) marks its first appearance alongside SIHH.
SIWP offers a collective platform to demonstrate the products of Swiss independent watchmakers and has already exhibited at trade shows in Shenzhen and Beijing in China since 2012.
A total of 21 independent brands will exhibit at the first Geneva edition of SIWP including Akrivia, Ludovic Ballouard, Vincent Calabrese, Evilard Watch, Vianney Halter, Jean Kazès, Moya, Pilo & Co., Antoine Preziuso, Rebellion, Peter Tanisman, David Van Heim and Voutilainen.
A number of haute horlogerie companies take advantage of the mass influx of international buyers and journalists already in town for SIHH, which exhibits the latest novelties from Richemont-owned brands as well as a select few invited partners, to exhibit their wares at nearby locations.
SIWP will be located at Casino du Lac, within short walking distance of Geneva International Airport.